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O New Balance

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New Balance Athletics, Inc. (NB), doing business as New Balance, is an American multinational footwear and apparel corporation. Based in Boston, Massachusetts, New Balance was founded in 1906 as the New Balance Arch Support Company. New Balance maintains a manufacturing presence in the United States, as well as in the United Kingdom for the European market, where it produces some of its popular models. New Balance claims to differentiate its products with technical features, such as blended gel inserts, heel counters and a greater selection of sizes, particularly for very narrow or very wide widths. The company is privately held and totaled $6.5 billion in revenue in 2023.