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O Matas

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Matas is a Danish chain of drug stores, founded in 1949, whose motto translates as good advice makes the difference. The chain has 263 shops, employs about 2,500 people and turns over roughly 4.3 billion Danish kroner a year. Its main lines are cosmetics and personal care, including make-up, hair colouring and skin care, alongside other household goods. Reflecting its drysalter origins, branches also keep a chemicals counter with both household and more unusual chemicals.