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O Roots

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Roots Corporation is a publicly traded Canadian brand that sells apparel, leather bags, small leather goods, footwear, athletic wear, and home furnishings. The company was founded in 1973 in Toronto, Ontario, by Michael Budman and Don Green. In 2015, Roots was sold to Searchlight Capital Partners LP, an American private equity firm. The company's design centre and leather factory are in Toronto, Ontario. Roots reportedly has approximately 2,000 employees in Canada. Roots factories exist globally, however, details of these factories are not disclosed by the parent company. Roots started using the beaver logo in 1985 with the launch of their athletic brand. The logo was designed in the 1970s by graphic artists Heather Cooper and Robert Burns. The logo features a beaver, the national animal of Canada, on top of tree branches. The typography of the company name below is set in the Cooper font created by Oswald Cooper in 1919.