Farm Boy works with ShowCards

About Farm Boy

Farm Boy Inc. is a Canadian specialty food retailer operating in the province of Ontario. The company is based in Ottawa, Ontario. Since 2018, the company is majority owned by the Sobeys grocery chain's parent company, Empire Company Ltd. The retailer markets itself as selling fresh produce and food products, emphasizing their branding on farm-to-table. Its current slogan can be found under the Farm Boy sign on its stores, "It's All About The Food." The stores are smaller than large supermarket chain locations and are usually located on major streets with room for large parking lots for automobile access. However, they are also conveniently located in malls and urban areas with little parking that caters to downtown pedestrians. The company has its own private label, Farm Boy, on its packaged food.