Festival Foods works with ShowCards

About Festival Foods

Festival Foods is an American supermarket chain operating throughout Wisconsin. Founded in 1946 by Paul and Jane Skogen as Skogen's IGA in Onalaska, Wisconsin, the company remained under family ownership until its sale to the 1939 Group in 2025. Festival Foods’ private-label products are supplied by SuperValu. The grocery chain was sued in 2016 by Metcalfe, Inc. for trademark violations, and was fined in 2019 for labeling violations. Festival Foods sponsors and supports charitable programs in their local communities. Festival Foods is an American supermarket chain that operates numerous retail grocery locations throughout the state of Wisconsin. Originally founded in 1946 by Paul and Jane Skogen as a family-owned neighborhood store, the company expanded over the decades into a major regional presence before its transition to corporate ownership under The 1939 Group in 2025. Today, the brand remains a prominent fixture in Wisconsin's retail landscape, offering private-label goods supplied by SuperValu alongside localized community sponsorship initiatives.